How can we introduce a memorable concept for our imaging platform and the OPPO Photography Awards?
[Campaign][Design][Experiential]
How do you introduce a brand campaign through experience?
How do you engage a local community and celebrate BMX culture instead of just borrowing its imagery?
[Design][Experiential]
How can we bridge the gap between a mountain brand and ancient Chinese themes?
[Campaign][Design]
How do you move gamers past the spec sheet and into an emotional decision?
[Campaign][Strategy]
How do you build a premium outdoor brand in a country that doesn't have an outdoor culture yet?
[Design][Research][Strategy]
How does a newly acquired brand cut through China's most crowded women's sports category?
How does a headphone brand earn its way back into music culture?
[Campaign]
How does a challenger brand win Chinese New Year without the budget to outspend it?
How do you get people excited about a sustainability program when they're already tired of hearing about sustainability?
How does a mom-support brand earn a real place in fathers' lives, not just tolerate them on one day a year?
How do you make greed, a word loaded with guilt, feel like the most aspirational thing a young woman can own?
How do you find a distinct point of view in phone photography when every major competitor already owns a piece of the story?
[Research][Strategy]
How do you make a mid-range phone feel like a steal instead of a compromise?
How do you justify a 400 to 500 RMB phone case in a market full of alternatives that cost a fraction of that?
[Experiential][Research][Strategy]
How can Nike build a better playground for sports, and for the future?
[Research]
How do we introduce the next biggest product line since Chuck Taylor and Jack Purcell?
[Campaign][Experiential][Strategy]
How do you turn a women's shoe into a fashion statement anyone can wear?
What do you sell the day after the festival ends?
How do you make a Chinese New Year collection actually mean something to skaters instead of just decorating for the holiday?
[Design][Research]
How do you launch a phone that's small in a category obsessed with getting bigger?
How does a phone company get people to put their phone down for the holidays?
How do you make three product features feel like real life in India instead of a spec sheet?
How does a phone brand earn credibility in a category it has no natural claim to, health and fitness?
How do you translate the theme of sisterhood to China when the literal translation doesn't mean the same thing?
How do you get young people to stop dreading Chinese New Year and start looking forward to it?
What does a fast-fashion app and a bottle of hot sauce actually have in common?
[Campaign][Experiential]
