Campaign Name:
Music Wonderland
Client: Beats
Launch Time: October 2022

Step into Jackson Wang’s
Music Wonderland

For many fans, music is more than just tunes—it's an escape, a way to find solace from daily stresses. It's a realm where they feel understood and connected. In many ways, the power of music is akin to religion. With this idea in mind, we set out to build a world that's like Disneyland but for music lovers.

We were fortunate to collaborate with the internationally acclaimed Chinese pop-star, Jackson Wang, who played the pivotal role of our Music Wonderland’s mastermind. Additionally, we teamed up with director and photographer Charlotte Rutherford, renowned for her flair with fantastical and surreal elements.