About

We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work

| CASETiFY: Journey to Rebirth
| On: Run for Good Fortune
| Oneplus: 12RSmooth Beyond Belief
| CASETiFY: Reimagine Everyday Through Creativity
| Beats: Music Wonderland
| Converse: Year of the Rabbit
| Converse: Play to Elevate

Info

Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com

Campaign Name:
Music Wonderland
Client: Beats
Launch Time: October 2022

Step into Jackson Wang’s
Music Wonderland


















For many fans, music is more than just tunes—it's an escape, a way to find solace from daily stresses. It's a realm where they feel understood and connected. In many ways, the power of music is akin to religion. With this idea in mind, we set out to build a world that's like Disneyland but for music lovers.


We were fortunate to collaborate with the internationally acclaimed Chinese pop-star, Jackson Wang, who played the pivotal role of our Music Wonderland’s mastermind. Additionally, we teamed up with director and photographer Charlotte Rutherford, renowned for her flair with fantastical and surreal