About

We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work

|Oneplus: Nord 4 Absurdly Good
| CASETiFY: Journey to Rebirth
| On: Run for Good Fortune
| Oneplus: 12RSmooth Beyond Belief
| CASETiFY: Reimagine Everyday Through Creativity
| Beats: Music Wonderland
| Converse: Year of the Rabbit
| Converse: Play to Elevate

Info

Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com
Campaign Name:
Brats Trolling the New Year
Client: Converse
Launch Time:  January 2023

Chinese New Year 
Meets the Spirit of Halloween.





















In diving deep into the attitudes of today's Chinese youth, we found a surprising sentiment: while they appreciate the break the Chinese New Year offers, they dread the chaotic commutes, relentless questioning by relatives at banquet tables, and the monotony of being homebound. It became clear that many youths yearn for a fresh take on the celebration. Converse urges them to celebrate the holiday in their own way, inspiring a new generation to rethink and redefine traditional Chinese New Year rituals.