About


We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work


|Oneplus: Nord 4 Absurdly Good
| CASETiFY: Journey to Rebirth

| On: Run for Good Fortune
| Oneplus: 12RSmooth Beyond Belief
| CASETiFY: Reimagine Everyday Through Creativity
| Beats: Music Wonderland
| Converse: Year of the Rabbit
| Converse: Play to Elevate

Info


Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com

Campaign Name:
Nord 4 Absurdly Good
Client: Oneplus
Launch Time: July 2024

You Won’t Believe Your Eyes





















As the android mobile phone category is flooded with brands offering similar technology from the same suppliers, it’s very difficult to drive differentiation between products. This is why most phone ads look very similar and basically talk about the same things. 


But when we studied the Nord product series, we noticed something very interesting. The Nord series integrates high-end features into mid-range phones, delivering exceptional value without compromising on quality. Phones that can only be described in two words: Absurdly Good.