About


We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work


|Oneplus: Nord 4 Absurdly Good
| CASETiFY: Journey to Rebirth

| On: Run for Good Fortune
| Oneplus: 12RSmooth Beyond Belief
| CASETiFY: Reimagine Everyday Through Creativity
| Beats: Music Wonderland
| Converse: Year of the Rabbit
| Converse: Play to Elevate

Info


Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com

Campaign Name - Smooth Beyond Belief
Client - One PlusLaunch Time: January 2024

A Smooth Farewell to Tech Glitches and Lags


































Today's mobile gamers are hyper-connected, constantly switching between gaming and other applications. Their biggest annoyance? Tech glitches and lags. Picture a world with no more reloads when switching apps. No delays even when running multiple apps for extended periods. That’s the world the 12R allows you to live in.