About


We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work


|Oneplus: Nord 4 Absurdly Good
| CASETiFY: Journey to Rebirth

| On: Run for Good Fortune
| Oneplus: 12RSmooth Beyond Belief
| CASETiFY: Reimagine Everyday Through Creativity
| Beats: Music Wonderland
| Converse: Year of the Rabbit
| Converse: Play to Elevate

Info


Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com


Campaign Name:
Run for Good Fortune
Client: On
Launch Time: January 2024

Igniting a Lucky Movement in Running.










China has recently celebrated its first Chinese New Year post-COVID-19. While marking a hopeful turn, economic uncertainties have cast unprecedented emotional stress on the youth. Interestingly, there's been a surge in interest among young people in superstitious practices for good fortune — temples, fortune tellers, and charms are gaining popularity.


But instead of leaning on faith for luck, we aim to inspire youths to create their own fortune. How? By running. Running has the power to rejuvenate our emotions, transforming negativity into positivity. Echoing the principles of Chinese Buddhism and Taoism, we believe that a positive outlook 😊 leads to better luck 🤞.