About

We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work

Info

Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com

Mauris Lan

Wed Jul 19 2022

Our old phone case could deserve a better afterlife.

Our old phone cases, currently residing rent-free between Dust Lane and No Future Avenue in a drawer, still harbor hopes, dreams, and ambitions. In our latest campaign for CASETiFY, we've decided to give them a chance to dream of a second life—a life that might just be cooler than their previous one and could help make the world a little better.

In the ‘Journey to Rebirth,’ we partnered again with the global tech accessory brand CASETiFY to transform old phone cases into new possibilities. Placing creativity, art, and self-expression at the forefront, we brought on board a roster of world-renowned artists including Wade & Leta, Youngmin Kang, Surin Kim, Dayoung Hwang, and Zilin. Their goal was to turn these old cases into urban art that celebrates sustainable creativity. Using Re/CASETiFY pellets and tiles as the main materials, the artists created life-sized art pieces that were displayed in public areas in Seoul, NYC, Sydney, and Aranya.

In addition to creating a series of art experiences and installations, we've produced a process video that guides you through the transformation journey, showcasing how Re/CASETiFY gives new life to old phone cases. We also partnered with influencers around the world to create their own Re/CASETiFY Art.