About


We're a strategically-driven creative collective right in the heart of Shanghai.

Fed up with the relentless flood of trash the ad world churns out, Ugly was born in 2021 with one audacious dream: to craft strategically-backed content and experiences that resonate with real, breathing humans.

Work


|Oneplus: Nord 4 Absurdly Good
| CASETiFY: Journey to Rebirth

| On: Run for Good Fortune
| Oneplus: 12RSmooth Beyond Belief
| CASETiFY: Reimagine Everyday Through Creativity
| Beats: Music Wonderland
| Converse: Year of the Rabbit
| Converse: Play to Elevate

Info


Contact:
Global New Business
Tony Wang
tony.wang@uglycreativeinc.com

Career Inquiries:
Vivian Wang
vivian.wang@uglycreativeinc.com

Public Relations:
Hubert Mou
hubert.mou@uglycreativeinc.com

General Inquiries:
hello@uglycreativeinc.com

Campaign Name:
Playing to a New Height
Client: Converse
Launch Time: May 2022


Reach New Heights with
the Elevation Family.











Converse was on the brink of introducing a platform shoe line, the “Elevation Family,”marking the brand’s most significant product launch since the iconic Chuck Taylor and Jack Purcell. In China, height often symbolizes confidence and stature. We found that the allure of gaining an extra 5-9cm was a major draw for consumers. With this insight, our aim was to spotlight and dramatize this unique feature in an audacious and forward-looking manner.